Impact Of Reword & Other AI Writing Tools on Freelance Writing

Written by Azlan Updated at Sep 24, 2023 Reading time: 5

Impact Of Reword & Other AI Writing Tools on Freelance Writing

The advent of AI writing tools like Reword,, and others has significantly impacted the freelance writing industry. These tools can generate content on various topics with just a few prompts, drastically reducing the time and effort needed to produce written content. While this has provided opportunities, it has also raised concerns about the future of human writers.

How AI writing tools work

AI writing tools use large language models trained on massive text datasets to generate human-like content. Reword and similar tools take in a few words or sentences as prompts and output lengthy text around those prompts. The underlying language models look for statistical patterns in the datasets to make content production fast while optimizing for coherence and readability.

Some key features of tools like Reword include:

  • Flexible prompts: Users can provide a few words, a sentence, a summary, or an outline, and the tool will expand on it.
  • Multiple paragraphs: The tools can generate multi-paragraph long-form content from short prompts.
  • Tone adjustment: Users can provide a tone like "funny," "casual," or "academic" to adjust the style of the output text.
  • Customization: Many tools allow fine-tuning the language models on custom data to generate domain-specific content.

Impact on freelance writers

The availability of easy-to-use AI writing tools has impacted freelance writers in several ways:

Accessibility of content creation

  • AI tools have democratized content creation by making it fast and affordable. Anyone can generate SEO-friendly articles on trending topics without extensive research or writing skills.
  • This has enabled businesses and individuals to create blog posts, social media captions, emails, reports, etc., without hiring writers, reducing the demand for freelancers.

Faster production, but quality concerns

  • AI tools have enabled much faster content production compared to human writers. A tool can churn out a lengthy blog post in seconds, while it takes hours for a writer.
  • However, there are quality concerns with AI-generated content. Though coherence has improved, the depth of research, originality, and accuracy remain suspect.
  • Thus, there is still demand for freelancers who can create high-quality, well-researched content and curate AI output.

Lower pay rates

  • The speed and low cost of AI writing have driven down pay rates for freelance writers. Some clients expect very low rates since they can get passable quality for cheap tools.
  • However, skilled writers justify their rates by providing additional services like topic research, interviewing sources, original perspectives, etc., beyond just creating text.

Need for specialized skills.

  • AI is automating generic, repetitive content creation tasks. This puts pressure on freelance writers to develop specialized skills.
  • Writers are positioning themselves as subject matter experts in niches like technology, finance, healthcare, etc. They focus on insight, analysis, and strategic content that AI cannot yet match.
  • Developing unique voices and styles allows freelance writers to differentiate themselves from homogenized AI output.

New roles

  • AI tools have also created new opportunities for freelancers to edit and optimize AI-generated content.
  • Many businesses use a hybrid approach of getting raw output from tools and having freelancers refine, fact-check, and format it for final publishing.
  • Freelancers are also training AI tools on custom data and implementing them for clients. This involves curating datasets, fine-tuning language models, adjusting parameters, etc.

Impact of AI writing tools on freelance writing jobs

AI writing tools like Reword enable fast, long-form content production with just a few prompts. This has made content creation easier and more affordable. As a result, demand for freelance writers for generic content creation work has reduced.

However, AI tools have quality limitations and cannot fully replace human research, analysis, and creativity. Freelancers adding value via high-quality, strategic content, specialized skills, and optimizing AI output continue to thrive.

How freelance writers can adapt to AI writing tools

To adapt to the shifts caused by AI writing tools, freelancers should:

  • Develop specialized expertise in niche topics
  • Focus on strategy, analysis, and creativity - skills AI lacks
  • Position themselves as expert curators and optimizers of AI content
  • Learn to use AI tools properly and combine them with human strengths
  • Explore emerging roles in training AI tools, implementing them for clients, etc.
  • Differentiate with unique voices and styles that are hard for AI to replicate

Best practices for using AI writing tools

For freelance writers adapting to this technology shift, some best practices emerge:

  • Use AI tools ethically by acknowledging if any part of your work is AI-generated.
  • Learn how to use AI tools properly by experimenting extensively to understand their capabilities and limitations.
  • Combine AI output with your research, analysis, interviews, writing, etc., to create high-quality content.
  • Position yourself as an expert curator of AI content instead of just a writer. Offer additional editing, fact-checking, and optimization services.
  • Develop unique styles and voices that are harder for AI to replicate. Focus on specialization instead of generic writing.
  • Explore new roles in training AI tools, implementing them for clients, combining AI with human creativity, etc.

The future

It is unlikely that AI will make human freelance writers obsolete anytime soon. These tools are still limited in originality and rely heavily on human guidance. However, the bar for the skills and services freelance writers need to offer is undoubtedly rising due to AI's content creation abilities. Writers who can embrace this technology and maximize its potential while also playing to inherently human strengths like creativity and strategic thinking are poised to thrive. The future likely holds a symbiotic relationship between AI tools and freelance writers.

FAQs about AI writing tools

What are some popular AI writing tools?

Some popular AI writing tools are Reword, Jasper,, INK, Rytr, Shortly, and Quillbot. Many offer free trial options.

Are AI writing tools a threat to freelance writers?

AI tools are disrupting certain content creation tasks done by freelance writers. However, skilled writers who can create strategic, high-quality content and implement AI tools effectively have new opportunities. AI is best seen as a collaborator rather than a competition.

What types of content can AI tools generate?

The most common uses are blog posts, social media posts, emails, reports, essays, and ad copy. The underlying language models can generate many writing styles given the proper training data.

Is AI-generated content plagiarized?

Content generated by AI models does not classify as plagiarism legally since the models create new sentence formulations. However, ethically, writers should acknowledge if they incorporate any AI output in their work.

Can AI tools replace human creativity and strategy?

Still waiting. AI tools must be more comprehensive in comprehending broader contexts and crafting creative big-picture strategies. They work best when complementing human strengths on focused writing tasks. The future likely holds increased collaboration between AI tools and human writers.


The rise of AI-powered writing tools is transforming the freelance writing landscape. While they enable faster and cheaper content creation, there are legitimate concerns about quality, ethics, and the need for human skills. Freelance writers adapting by positioning themselves as expert curators of AI content, developing specialized skills, and exploring emerging roles are poised to thrive. A hybrid model combining AI generation with human creativity, strategy, and optimization may lead to the best outcomes for writers and clients. The future remains uncertain but holds possibilities for symbiotic integration of the unique strengths of man and machine.


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